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MoveOn.org primary may benefit even the losers

According to AP:

No matter who finishes first in the [MoveOn.org] online presidential primary, the Democratic candidates are counting on thousands of potential volunteers, donors and campaign dollars from the Internet event.

"This could be the biggest volunteer day of the entire cycle," said Wes Boyd, co-founder of MoveOn.org. "The primary benefit for candidates is to broaden their base of support, put new supporters on their rolls."