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Blog power

... [Ben] Chandler's campaign turned a $2,000 investment in blog advertising into over $80,000 in donations in only two weeks. Chandler -- who won a seat in the House of Representatives Tuesday evening -- definitely knows what a blog is now, Sauer said. "It's that thing that brings in money."

Political blog advertising represents the latest twist on the Internet fund-raising strategy pioneered by the campaign of Democratic presidential candidate Howard Dean, which raised millions of grass-roots dollars from its Blog for America website. Chandler's campaign is the first of several that have started advertising on political blogs as a cost-effective way to reach a national audience.

But even as campaigns queue up to place ads on the most popular sites, and political bloggers seem poised to reap an election-year windfall, some warn that politicians should not expect blog ads to translate automatically into dollars. -- Blogs Pump Bucks Into Campaigns (Wired News)

Thanks to Taegan Goddard's Political Wire for the link.