The Next Big Thing in campaign communications
The Los Angeles Times reports: Donnie Fowler has seen the future of American politics. Pull out your cellphone and you can see it as well.
As people increasingly tailor their leisure time to suit their lifestyles — through blogs, MySpace, iPods, video on demand — politicians and their promoters are facing the same problem as Hollywood and the makers of toothpaste: How do you sell your product to an increasingly fragmented audience?
To Fowler, a veteran Democratic strategist, the next big thing is the small screen on the cellphone in your purse or pocket. In just a few years, he said, the tiny device will allow you to access the Internet in all its vastness, as though you were seated in front of a computer.
"You'll not only be able to text people with messages, you'll be able to raise money, deliver video, audio, create viral organizing — where one person sees something really interesting and it gets passed on and on," said Fowler, who recently started a company, Cherry Tree Mobile Media, to promote wireless communication as a campaign tool. -- Campaign '08 Preview: Podcasting Politicians - Los Angeles Times