Undecided voters breaking towards Obama
Democracy Corps reports: Barack Obama once again won tonight’s debate, and undecided voters are prepared to move toward his candidacy, according to Democracy Corps research conducted around tonight’s second presidential debate. Unlike the first debate, when Democracy Corps research showed half the voters remaining undecided and the two candidates splitting the other half, the vote following the second debate showed a decisive shift toward Senator Obama. This debate was a clear victory for Obama who made major gains not just in the vote but also on personal favorability and key attributes like ‘has what it takes to be President,’ which ultimately drove undecided voters into his column.
Democracy Corps conducted dial testing of the debate with 50 undecided voters in Henderson, Nevada, followed by focus group discussions with voters who shifted toward one of the candidates after seeing the debate. These voters were evenly split in terms of partisan identification – 26 percent Democrat, 48 percent Independent, and 26 percent Republican – but 50 percent voted for Bush in 2004, compared to 34 percent who voted for Kerry. -- Second Presidential Debate: Undecided Voters Move Decisively Toward Obama