Marketplace reports: Welcome to the world of Google-powered elections. The company calls that tactic a network blast. In Massachusetts, Willington says those blasts cost about $25,000 a day. Far less than TV and worth every penny.
WILLINGTON: People think Google is a search engine, that's just one part of it. It's the new TV. It's not a niche media market anymore, it is mass media.
Most political campaigns spend at most 3 to 4 percent of their budget on online ads. The Brown campaign spent almost 10 percent -- about $250,000. It's the biggest success so far in Google's campaign to rule the online political advertising business. In 2007, the company started a small team to help politicians tweak their messages online. -- Read or listen to the whole story --> A future with Google-powered elections | Marketplace From American Public Media