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"Auburn resident uses math to lead political campaigns"

The Opelika-Auburn News reports: It is not uncommon for John Pudner to work 18 hours during an average day--mostly from his home in Auburn--writing up political campaign plans for politicians and analyzing data.

However, it is this environment where Pudner seems to thrive, gathering statistics and using them to positive results through Concentric Direct, a firm he founded that does strategy work for political campaigns across the country and statistics work for sports teams. ...

Pudner also said political strategy has come a long way in becoming more concerned with raw data and statistics in recent years.

“The biggest difference 20 years ago was that they wanted your intuition,” Pudner said. “People wanted to hire you to figure out ‘what do you think will make people want to vote for me.’"

In fact, Pudner remembers when people began to use more statistical analysis for political functions. In 2003, Pudner was working on a campaign to defeat the referendum vote on Alabama Amendment 1, a tax package by then Gov. Bob Riley to lessen taxes on the poor, but was argued as raising taxes on businesses and families. Leading up to the vote, Pudner and his team began using automated voice message systems to call people and collect data. The referendum was eventually defeated. -- Auburn resident uses math to lead political campaigns - OANow.com: News

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